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Our Mission

Protect What We Love is dedicated to producing and distributing enlightening, thought-provoking, and solutions-oriented content that inspires love for our planet and ourselves.

We are committed to cultivating a safe and uplifting community of engaged creators, activists, and all-around good humans with a shared mission of protecting nature and healing humankind.

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"Beauty is nature's tool for survival - we protect what we love. Nature’s beauty can open our hearts and be the shift in consciousness we need to celebrate life"

-Louie Schwartzberg

Our Impact

Protect What We Love is a vertically integrated nonprofit that produces and distributes award-winning content designed to transform and uplift the conversations shaping our culture, resulting in specific and measurable outcomes and actions at a global level.

Conscious Content

We partner with content creators dedicated to producing strikingly beautiful and cutting-edge content that will disrupt old ways of thinking and move the needle on key issues facing our society today.

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The Louie Channel is a streaming platform dedicated to educating, entertaining, and inspiring action through stunning visual content featuring award-winning filmmakers and curators of nature’s beauty. 

A Global Community

We are interconnecting a robust global community of viewers and organizations around programming committed to protecting our planet and becoming better human beings.



Our projects impact millions of people around the world. We are uniquely qualified to connect and partner with global organizations, galvanize communities, align with respected thought leaders, and implement grassroots movements that evolve into media-worthy trends with positive impact.

1 Billion+ Views

1M+ Subscribers

1000+ Partner Orgs

A Network of Luminaries

Advisory Board

Kenneth J. Blum

Kenneth J. Blum, President of Kramer, Blum and Associates, Inc., has provided management consulting services to foundation trustees since 1990. As a recognized leader in philanthropy, he works with multi-generational families in the United States and abroad to define their philanthropic priorities, launch and manage their foundations, evaluate grantmaking programs, be impactful philanthropists and engaged in their role as stewards of their philanthropy. Ken currently manages $3 billion of philanthropic dollars. In addition, Ken works closely with investment advisors and estate planning attorneys to ensure that foundations are thoughtfully established, properly endowed, and effectively managed to be passed from one generation to the next. Ken is a sought-after advisor and mentor to foundation trustees and is a frequent speaker at philanthropy workshops, forums, and meetings. He began his career in Washington, DC working with corporations, nonprofit organizations and government agencies and has a B.A. from Lewis and Clark College.

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Regina K. Scully

Regina K. Scully, Founder and CEO of Artemis Rising Foundation, an organization dedicated to transforming our culture through media, arts, and education. Regina K. Scully has produced over 200+ documentary films focused on some of the most pressing social justice issues of our time. She is an Emmy, Academy and Peabody Award-winning producer. Her films include: What Would Sophia Loren Do? (2021), Fantastic Fungi (2020), Miss Representation (2010), The Invisible War (2012), Common Ground (2023), Kiss The Ground (2020), The Biggest Little Farm (2019), Won’t You Be My Neighbor (2018), The Hunting Ground (2015), Fed Up (2014), The Great Hack (2019), Anita: Speaking Truth To Power (2013), Newtown (2016), Eagle Huntress (2016), Dolores (2017), One Of Us (2017), This Changes Everything (2019), Maya Angelou: And Still I Rise (2016), and the Return of Tanya Tucker (2022). Ms. Scully is the Founding Sponsor of the Athena Film Festival (Barnard College, NYC), which highlights women in filmmaking. She is a 15+ year member of Impact Partners, an organization dedicated to supporting independent documentary storytelling and the wider documentary community. Ms. Scully is Founder and CEO of RPR Marketing Communications, a public relations and marketing agency in NYC. Ms. Scully is a board member of the Women’s Media Center, Harvard Women’s Leadership Board, and The Academy of Motion Pictures and Sciences.

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Dr. Barnaby Marsh

Dr. Barnaby Marsh privately advises generous families on philanthropy. He has helped to design, structure and develop nearly two hundred special projects, representing a total of more than $3 billion. He has pioneered new approaches that maximize leverage and provide for donor satisfaction across different kinds of motivation, especially within families. Barnaby grew up in Alaska, where he was homeschooled. He created a custom course of study at Harvard and Cornell in the natural and social sciences, finished Summa cum laude, and went to Oxford on a Rhodes Scholarship. In 2018, he co-wrote a book outlining how luck is made using effort, connectivity, and generosity.

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Lyn Davis Lear

Lyn Davis Lear is an Emmy-nominated filmmaker, celebrated environmentalist, and political activist. Her recent projects include The Vow series on HBO, Bring Your Own Brigade on Peacock, and The Lincoln Project series on Showtime. Her most recent film with Lucy Walker Of Night and Light: The Story of Iboga and Ibogaine premiered at Tribeca. In 2019 she produced the groundbreaking documentary Fantastic Fungi. She is currently in production on a feature documentary on the untold epidemic of malignant narcissism titled The Narcissist’s Playbook; a cli-fi series about a female CIA scientist exposing the impacts of climate change with Eden Productions; and a documentary series about Burning Man. She is in development on two narrative series, one with Bad Robot about UFOs, the supernatural, near-death experiences; and one about disinformation and the fossil fuel industry titled The Men Who Sold The World, with writer James Graham. Lyn is a Trustee of the Board of Directors of the Sundance Institute and serves on the Board of the Los Angeles County Museum of Art (LACMA), and The Norman Lear Center’s Hollywood, Health & Society at USC’s Annenberg School for Communication. Lyn holds a Ph.D. in Clinical Psychology.